Noble Formula Amazon Storefront
Creating a premium storefront experience through cohesive branding, A+ Content, lifestyle imagery, and conversion-focused layouts.
The Challenge
Noble Formula needed an Amazon presence that built trust, highlighted product benefits, and differentiated the brand in a crowded marketplace. The goal was to create a polished visual system that aligned with the brand while helping customers quickly understand the products.
Design Objectives
✓ Increase customer confidence
✓ Create a premium visual identity
✓ Improve product storytelling
✓ Maintain consistent branding across every touchpoint
Research
I evaluated competing brands to identify opportunities for stronger visual hierarchy, cleaner layouts, and more compelling product storytelling.
Both of Noble Formulas’ competitors focused heavily on positioning their soaps as solutions to common skin concerns, emphasizing relief and the benefits their products could provide.
Competitor Research
A+ Content
Before
Noble Formula already had an existing A+ Content design, but it struggled with visual hierarchy, and many of the modules felt too similar. As a result, customers could easily skim past the content, and the design wasn’t optimized for today’s AI-driven shopping experience.
After
The new Amazon A+ Content creates stronger visual hierarchy and a clearer customer journey. Each module serves a specific purpose, while visual variety and concise, benefit-focused messaging make the content easier to scan and quickly communicate the product’s value.
Colors and Type
Eggshell
Slate
Oat
Sky Blue
Navy
Amazon Secondary Images
